Alex Clare, straight outta London (Golders Green represent!), scored a huge opportunity when "Too Close" was chosen as the soundtrack to Microsoft's new Internet Explorer ad campaign. That sprung the song into the public consciousness, and it's been sitting on the cusp of breaking into the important part of the charts for a while now. This is a totally different sound than most of what's out there right now, a mix of heartfelt singer-songwriter stuff and an electro/dubstep chorus. If the bass kicked just a little bit harder on the chorus I would be totally all about this track; as it is, I think it's good but just a bit lacking. Still, it's very distinguishable, which is quite an achievement in itself. Video's a bit boring, though.
A blog about pop music written by someone who actually appreciates it for what it is.
Tuesday, June 12, 2012
Song Of The Day: Alex Clare- "Too Close"
Alex Clare, straight outta London (Golders Green represent!), scored a huge opportunity when "Too Close" was chosen as the soundtrack to Microsoft's new Internet Explorer ad campaign. That sprung the song into the public consciousness, and it's been sitting on the cusp of breaking into the important part of the charts for a while now. This is a totally different sound than most of what's out there right now, a mix of heartfelt singer-songwriter stuff and an electro/dubstep chorus. If the bass kicked just a little bit harder on the chorus I would be totally all about this track; as it is, I think it's good but just a bit lacking. Still, it's very distinguishable, which is quite an achievement in itself. Video's a bit boring, though.
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